When you hear of interactive flat panel displays, the first images to appear in your mind would perhaps be related to modern schools and the widespread education market, right from teachers demonstrating lessons on interactive flipcharts to students using smart whiteboards. And with increasing number of education centers opting for these technological solutions, the thought isn’t wrong. If anything, it is quite obvious.
However, these tools have now graduated from the education domain to that of business, and the prospects for the growth of interactive flat panel displays in this field seems pretty huge. Reports from Futuresource Consulting reveal that corporate is one of the swiftly-growing markets in terms of interactive display sales.
Other reports suggest that with the growing demands for interactive flat panel displays, their market is expected to grow at the highest rate, between 2016 and 2022.
How industries are benefiting from interactive displays with respect to sales?
Interactivity is the new trend in the global market, and touch is almost everywhere. Increasing familiarity with mobile phones, tablets and similar devices has enticed users to look for similar experiences elsewhere too, and enterprises today seem ready to meet this demand. Multi-video walls, kiosks and interactive flat panel displays are among the major solutions constituting the wide spectrum of interactive technologies.
The retail sector, in order to overcome competition from e-commerce sites, has started to transition to interactive displays. Converging in-store and online selling through self-service kiosks, retail stores have given their customers new motivations to linger around.
Positioned generally close to service desks, these tools allow shoppers to shop both physical and online products while in the store. Interactive flat panels and kiosks have been of great help to boutiques and luxury retailers as well.
Sales associates have been utilizing these screens for personalized assisted selling, to maximize the availability of their inventory beyond what is available in their shop. These technologies assist them in demonstrating to shoppers the entire line of their jewellery alongwith how various pieces can be customized. This also supports stores in averting loss of sale, given certain items are out of stock at certain locations.
Auto and consumer electronic expos have also given up traditional methods for the more effective interactive technologies. Interactive displays are mounted on podiums and stands to aid in sharing presentations, videos and product contents to delegates visiting the stands.
Interactive displays have been boon to AEC (architectural, engineering or construction) firms as they get to utilize these tools to exhibit projects while working with 3D software systems, thus creating high-impact exhibitions. Other uses of interactive displays involve showcasing demos and letting visitors learn more about a company/product through self-use.
Further cashing in on this trend are automobile showrooms and car dealerships. Installing interactive signage in the showrooms, they allow customers to go through vehicle from their current line-ups and select a model of their choice. The touchscreen features further enable customers to get a view of the vehicle from every angle by rotating the vehicle, alongwith full zoomed in shots of different parts.
Buyers get to customize a car to their taste, like changing leather of the upholstery, changes to the trim or engine, the accessories they want to add, and so on. Post all the additions, they get full summary of the features and the retail value of the vehicle, with all the chosen customizations.
Taking a sweeping look at all that is going on in various business circles; it becomes clear that the time for tech solutions to dictate the consumer buying experience has finally arrived.